Japanese brand 370 launches on September 28, 2026 a collection made in collaboration with the anime Hokuto no Ken – Fist of the North Star. T-shirts, towels, keychains and sauna hats make up a lineup whose slogan reworks the series’ most famous line to declare that you have already reached that state of deep relaxation Japanese sauna-goers chase after the hot-cold-rest cycle.
A crested sauna hat and the helmets of Raoh and Jagi
The headline piece is a sauna hat topped with a crest, a nod to the mohawked thugs who roam the end of the century. Sold at 6,800 yen before tax in one size, it will not reach general sale until late October.
More ambitious are two hats reproducing the helmets of Raoh and Jagi. Raoh’s is billed as a faithful reproduction of his helm, built on a 3D mesh hat and designed without a single metal part so it can be worn in the sauna. Priced at 25,000 yen before tax each, they are made to order: the first batch opens for reservations at the end of September, with delivery expected in mid-November.
Towels, T-shirts and keychains
The towels come from Imabari, the city in Ehime Prefecture that sets the standard for Japanese towel-making. Two lightweight MOKU-type models pit Kenshiro, in navy blue and styled as successor of Hokuto Shinken, against Raoh, in red and as conqueror of the end of the century. Two larger face towels carry the death cries that have become emblematic of the series.
Six black T-shirts round out the collection, one each for Kenshiro, Raoh, Toki, Jagi, Shin and Heart, along with six wooden keychains bearing their likenesses, modelled on the locker tags handed out at public bathhouses.
| Item | Details | Price (before tax) |
|---|---|---|
| Crested sauna hat | One size, general sale late October | 6,800 ¥ |
| Raoh and Jagi hats | Made to order, delivery mid-November | 25,000 ¥ |
| T-shirts | Six characters, black, M to 2XL | 6,800 ¥ |
| MOKU towels | Kenshiro or Raoh, Imabari | 1,800 ¥ |
| Face towels | Two onomatopoeias, 33 x 80 cm, Imabari | 2,500 ¥ |
| Wooden keychains | Six characters | 850 ¥ |
Launch in Kichijoji
The collection will be sold through the brand’s retailers and its online store. A launch event takes place on September 28 at MONSTER WORK & SAUNA in Kichijoji, where the first hundred customers spending 3,000 yen or more will receive a sticker. The neighbourhood is also hosting the Gengaten RETURNS+ exhibition at GALLERY ZENON over the same period, enough to fill a whole day.
370 notes that the visuals released show products still in development, and that colours and finishes may differ from the final retail version.
