During Golden Week, the Hokuto no Ken anime makes its way into the Japanese public space in the most iconic way possible: a broadcast on the Shibuya West Exit Vision, the massive screen above the west exit of Shibuya Station, one of the busiest intersections in the world. The broadcast is ongoing until tomorrow, Sunday, April 26.
Shibuya West Exit Vision
The Shibuya West Exit Vision is one of the most visible outdoor screens in Tokyo. Positioned above the west exit of the station, it is seen every day by hundreds of thousands of passersby, tourists, and commuters. Broadcasting the HNK anime there during Golden Week, a period of heavy foot traffic across Japan, is a bold communication move by Warner Bros. Japan, a reminder that the franchise is very much back at the forefront of Japanese pop culture.
The official account humorously notes that Raoh’s soldiers came to watch the broadcast too.
Hokuto no Ken in the streets of Tokyo
This physical presence in Shibuya is part of a broader visibility strategy during Golden Week: a reaction campaign on X with the hashtag #GWは北斗の拳, digital manga promos on all platforms, and now the giant screens of the city. For a franchise celebrating its 40th anniversary, the comeback is very real.
