The world of Hokuto no Ken and the world of bodybuilding intersect: the supplement brand be LEGEND (ビーレジェンド) is releasing, to coincide with the Hokuto no Ken – Fist of the North Star anime, a new protein in official collector packaging.
A “Chocolate of the End of the Century” flavor
Known for its unexpected collaborations (Kumamon, Milky by Fujiya, Street Fighter V by Capcom), be LEGEND is now offering its whey protein (WPC) in a flavor called “Chocolate of the End of the Century” (世紀末チョコレート風味), a direct nod to the franchise’s post-apocalyptic world. The term seikimatsu (“end of the century”), iconic to Hokuto no Ken, lends its name to this chocolate flavor, available in a 600 g format.
This new product expands the Hokuto no Ken lineup from be LEGEND, which began back in 2019 with the Kenshiro “flavor of the seeds for tomorrow” and Raoh “I have not a single regret in my life!!” proteins. The brand regularly accompanies its releases with collector shakers and t-shirts featuring the characters.
